Creating the beginning of your brand's success.
We put your brand in front of real people, in real conversations, and we measure every one of them.
We build brands by building people.
Every campaign we run is also a classroom. Sales, leadership, ownership — taught on the floor, not in theory.
Face to face still outsells everything.
A conversation converts where an advert gets scrolled past. That is the whole idea, executed properly.
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Who we are
A sales floor with
a longer memory.
Genesis Direct Marketing is a Cape Town based sales and marketing company. We represent brands in person — in retail spaces, in communities, in business districts — and we report back on every conversation we have on their behalf.
What separates us is what happens between campaigns. We train, we mentor, and we promote from inside. The person who opened the doors this morning is being built into the person who runs a team next year.
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What we do
Four ways we take
a brand to market.
Face 2 Face Marketing
Trained representatives present your product in person, handle the objection on the spot, and close the sale.
Business 2 Business
Selling into offices, trade premises and industrial parks, where the buyer is a decision maker.
Event Based Marketing
Activations at expos, trade shows and community days, where your audience has already gathered.
Instore Sales
In-store activations in retail outlets and malls, so your product gets demonstrated rather than shelved.
From the founder
Successful organisations are built by investing in people. Build the person, and the results follow.
Msingati Matu
CEO & Founder
- 0Core values
- 0Promoted from within
- 0On the floor each week
- 0Standard: excellence
Let's begin
Tell us about the brand
you want grown.
Send us the product and the market. We will come back with a campaign structure and what it costs.
Contact Genesis→